In this Unit, we will continue our focus on personal and business branding, and learn more about your business and marketing perception. This creativity will be complemented with:
- A closer look at personal and business values and how to try and let go of those values that may hold us back from achieving others;
- A closer look at the strengths, weaknesses, opportunities and threats our businesses face.
Finally, the important area of resilience will be discussed at length through the Lifeline Exercise. The Unit as a whole is therefore designed to give you a new and fresh business perspective, visualising what you have been working on for the past few days/weeks/months/years.